Analysis of band's Magazines advert

Advertisement in magazines isn't really as important for my genre of music. The main thing's they advertise is tours, merch and album releases.

As you can see here, this band (The Story So Far) are featured on the front cover, all rock magazines will have a similar layout if they want to focus on the band, which they will do when they have released a new album, featuring a new tour, or something new has come from them. If not they would usually just feature one of the members due to a mixture of stories they need to publish, or just the fact that this person has been in the news recently and their story is important. The band will normally be presented wearing merch and causal clothing to seem approachable and friendly, however this differs to each sub-genre.

 You then may find a leaflet inside a magazine or just a page where another clothing distribution company sells the bands merch. For example, Impericon is the UK's most leading one as they have practically every single bands merch on their website, and each week they will have an offer on a particular band showing off their merch. In the picture you can see this, as the band: While She Sleeps are featured this week, showing off a few of their designs promoting the band further. This is very important for my genre of music as they rely on merch sales as one of their sources to make money and go on tour for their fans, so you will definitely find a lot of merch-magazine adverts.

 You then have the most important thing, which fans always are on the look out for, tour posters. In almost every magazine you will find at least three of these all by different bands, in Kerrang! they feature a whole double spread dedicated to them as they know how important it is, not only does it promote the main band but the supporting ones as well. You will look at these posters to see the headlining band first but also the support and if you like them enough then you would go, this is the best source of advertising in a magazine as most of their fan base will want to see their favourite band live, but they also need a source to tell them where and when they can.

The posters all follow a similar pattern as on one side they have all the dates, and places they are touring in, this is then surrounded by some art work, normally something related to the band, their logo, album work or even related to the tour headline. Some tours play on the bands name to make it sound more appealing and interesting which then follows a pattern all around.  As in the "House party tour" poster you can see how it actually looks like a house party in the way its laid out and everything. This is very important to bands, to try and attract and audience to go to their shows by making it as interesting as they can.

The last thing you would expect to see in a magazine would be the bands album release. It's a pretty simple layout as the main image would be the album cover, or the band if they don't want to give anything away. Underneath would be what it's called, with the bands name along a single that has already been released and successful. You then have the date of its release right at the bottom.
Here Blink-182 have stuck to a basic colour theme of black and white as this is what their album is styled like. You will find a few website links, and logos of their distribution company and record label also to promote them further.

The advert it's self takes up one A4 page in a magazine, however some do squeeze them down if they aren't as big or important.